Your expert guidance for the massive changes in consumer privacy and marketing.

Creating Personalization at Scale When You’re Not Amazon

By now we all know the importance of personalized brand experiences. But how do you find success without an endless budget, timeline or resources? In the spirit of empathy marketing, it’s time to have empathy with ourselves and acknowledge that tackling customized creative can feel overwhelming. The good news is, it doesn’t need to be.

  • A Call From Governor Google
    Cookie deprecation has been delayed, but that doesn’t mean we should stop planning for the future.
  • Watch Now: Growing First Party Data
    As brands transition to Google Analytics 4, now is the time to look critically at KPI’s and put a plan around first party data.
  • Getting Smart About Data Collection and Permission
    How legislation has impacted email marketing to date, and what best practices you can implement today, to make the most out of this crucial consumer touchpoint.
  • Get Your First-Party Email Data Ready
    Third-party cookies are going away in 2022. As a result, we need to make sure our first-party data is ready for this change.
  • 6 Tips for Personalizing Creative (at Scale)
    People expect to see ads that feel relevant to their lives. Get six proven ways to start personalizing your creative.
  • Redefining KPIs in a Cookie-less World
    Redefining KPIs and measurement planning without third-party cookies creates opportunity for organizational realignment on how business goals are achieved and how success is defined.

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