Your expert guidance for the massive changes in consumer privacy and marketing.

Your Vulnerability Evaluation

It is no secret that when the cookie crumbles, risk will emerge within every marketer’s data strategy. Vulnerability is a given. But we are learning that most marketers don’t know where and by how much they will be affected.

Everything Old Is New Again!
by Jake Coldren
October 4, 2021
As we plan for the demise of the third-party cookie, It is time to begin revisiting some of old media-planning behaviors, albeit with a new twist.
How to Make People Not Hate Your Ads
by Meghan Gates
August 11, 2021
Advertising can be a great way to create positive, lasting relationships between people and brands. Or it can simply be annoying. As creatives, we need to listen to our audiences so we can tell the difference.
What Is Zero-Party Data?
by Michelle Miles
August 10, 2021
In addition to first- and third-party data, there’s also zero- and second-party data to consider. What are all of these parties, and where is this data coming from?
A Sobering Reminder
by Jake Coldren
August 9, 2021
Consumers want undeniably personalized experiences, but demand privacy in the process. But what is a marketer to do?
Your Vulnerability Evaluation
by Ciceron Atlas
August 6, 2021
Cookie deprecation is coming. Find out just how at risk your business is when it does.
A Cookie-Less Future Is a “You” Problem
by Andrew Eklund
August 5, 2021
The Cookie-Less Future is coming, and it will be up to you to get ahead of the changes before it is too late.