It feels like you can’t get through a Zoom call without someone mentioning personalized creative. And you know what, they’re right. We have all come to expect a certain level of personalization in our lives—check out this article on the need for empathy-driven creative—and with companies all scrambling to gather and organize their first-party data (#cookies-are-going-away #panic), making the leap into the one-to-one creative world sounds like a no brainer, right? Well….
Creating personalized brand experiences can seem overwhelming, costly and out of reach. I mean, who has those kinds of creative resources available? But, the truth is, it doesn’t need to feel scary. Our creative team recently shared top tips for achieving personalization at scale and believe me, there are things you can start implementing today! Watch our full conversation or take a peek at our handy cheat sheet below.