1 Assessment2 Contact Info Readiness AssessmentIs your organization preparing for data and consumer privacy changes? The below assessment will help you better understand where you’re at in your planning journey and identify any gaps that need to be addressed. Results will be shared with the Ciceron team to help guide future conversations.How long have you been preparing for a cookie-less world?*Haven't StartedJust Started1-2 Months3+ MonthsDo you have user profiles/personas and defined customer journeys?*YesNoDon't KnowDo you use third-party data for campaign efforts?*YesNoDon't KnowDo you use your current customer data for targeting (look-alike audiences, behavioral/attitudinal/demographic segmentations)?*YesNoDon't KnowDo you have all customer data centralized in a CDP or CRM?*YesNo - no current plans to implementNo, but plans to implement in 6 - 9 monthsDon't KnowHow dependent is your media mix on mobile advertising?*Very dependentSomewhat dependentNot very dependentNot at allDo you use an identity resolution product to unify customer data across channels/experiences?*YesNoDon't KnowDo you have a marketing performance measurement plan that is used consistently across the organization?*YesNoDon't KnowDo you have regular reporting (weekly, monthly) on behaviors and digital performance from "known" users and customers?*YesNoDon't KnowIf you use Google Analytics, have you started the move to version 4?*YesNoNo - Don't use Google UniversalDon't Know Contact InfoPlease add your contact info. Name First Last CompanyEmail* Email Results to Me Yes, please email assessment results to me.Email Sign-Up Yes, I want to sign-up for periodic emails from Ciceron.By checking this box, you are opting in to receive messages from Ciceron about 4 times per month. You can unsubscribe any time.
