Andrew Talks Marketing & Atlas on Podcast
Sitting down with Joe Barsness on his podcast to discuss how Ciceron is constantly innovating as an agency.
Sitting down with Joe Barsness on his podcast to discuss how Ciceron is constantly innovating as an agency.
Google announced news that it will no longer track individual users as they travel the internet.
Now more than ever, it is important to get a handle on what data you own, what your best options are to organize that data, and how to have that first-party data work hard on your behalf.
While the mainstream press has begun to cover the battle between Apple and Facebook, there’s a lot more you need to know.
As brands transition to Google Analytics 4, now is the time to look critically at KPI’s and put a plan around first party data.
Brands are being forced to use rich data. Hear why that’s a good thing and what will actually be affected.
Third party cookies allowed brands to act without really knowing their brand. So what happens when they go away?
As third party cookies go away and media strategies are forced to change, hear what exciting evolutions are on the horizon.
With third party cookies fading away, it is more important than ever to audit your data use and understand how their removal will impact your media and targeting.
Brands will experience a significant change in how they do business, and not just for marketers.