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General Info

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Andrew Talks Marketing & Atlas on Podcast

March 5, 2021March 5, 2021 by Andrew Eklund

Sitting down with Joe Barsness on his podcast to discuss how Ciceron is constantly innovating as an agency.

Categories Emerging Technologies, General Info, Paid Media Tags Articles
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Our POV: Google’s Dumping of Individual Tracking

March 8, 2021March 5, 2021 by Andrew Eklund

Google announced news that it will no longer track individual users as they travel the internet.

Categories Emerging Technologies, General Info, Paid Media Tags Articles
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Let’s Talk About First-Party Data

March 10, 2021March 4, 2021 by Ashley Evenson

Now more than ever, it is important to get a handle on what data you own, what your best options are to organize that data, and how to have that first-party data work hard on your behalf.

Categories Emerging Technologies, General Info, Strategy Tags Articles
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Apple, Facebook, and Mainstream Press

March 10, 2021March 2, 2021 by Andrew Eklund

While the mainstream press has begun to cover the battle between Apple and Facebook, there’s a lot more you need to know.

Categories General Info, Paid Media, Social Platforms, Strategy Tags Articles
pictures jody biagini jake coldren

Watch Now: Growing First Party Data

March 8, 2021March 1, 2021 by Ciceron Atlas

As brands transition to Google Analytics 4, now is the time to look critically at KPI’s and put a plan around first party data.

Categories General Info, Paid Media, Programmatic Tags Videos
pictures jody biagini jake coldren

Watch Now: Fallouts of the Cookie

March 8, 2021March 1, 2021 by Ciceron Atlas

Brands are being forced to use rich data. Hear why that’s a good thing and what will actually be affected.

Categories General Info, Paid Media, Programmatic Tags Videos
pictures jody biagini jake coldren

Watch Now: Putting Down the Crutches

March 8, 2021March 1, 2021 by Ciceron Atlas

Third party cookies allowed brands to act without really knowing their brand. So what happens when they go away?

Categories General Info, Paid Media, Programmatic Tags Videos
pictures jody biagini jake coldren

Watch Now: Should Media Be Scared?

March 8, 2021March 1, 2021 by Ciceron Atlas

As third party cookies go away and media strategies are forced to change, hear what exciting evolutions are on the horizon.

Categories General Info, Paid Media, Programmatic Tags Videos
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Auditing Your Cookie Pool

March 10, 2021February 26, 2021 by Amber Verhulst

With third party cookies fading away, it is more important than ever to audit your data use and understand how their removal will impact your media and targeting.

Categories General Info, Programmatic, Strategy Tags Articles
picture Andrew Eklund

Watch Now: 2023 Predictions

March 2, 2021February 18, 2021 by Ciceron Atlas

Brands will experience a significant change in how they do business, and not just for marketers.

Categories General Info Tags Videos
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