Redefining KPIs in a Cookie-less World
Redefining KPIs and measurement planning without third-party cookies creates opportunity for organizational realignment on how business goals are achieved and how success is defined.
General Info
Do Consumers Care About Privacy Changes?
People say that they care about their privacy, but do they care enough to actually do anything about it? If, given the opportunity, will they take action and opt out?
Andrew Talks Marketing & Atlas on Podcast
Sitting down with Joe Barsness on his podcast to discuss how Ciceron is constantly innovating as an agency.
Our POV: Google’s Dumping of Individual Tracking
Google announced news that it will no longer track individual users as they travel the internet.
Let’s Talk About First-Party Data
Now more than ever, it is important to get a handle on what data you own, what your best options are to organize that data, and how to have that first-party data work hard on your behalf.
Apple, Facebook, and Mainstream Press
While the mainstream press has begun to cover the battle between Apple and Facebook, there’s a lot more you need to know.
Watch Now: Growing First Party Data
As brands transition to Google Analytics 4, now is the time to look critically at KPI’s and put a plan around first party data.
Watch Now: Fallouts of the Cookie
Brands are being forced to use rich data. Hear why that’s a good thing and what will actually be affected.
Watch Now: Putting Down the Crutches
Third party cookies allowed brands to act without really knowing their brand. So what happens when they go away?
Watch Now: Should Media Be Scared?
As third party cookies go away and media strategies are forced to change, hear what exciting evolutions are on the horizon.