What Is Zero-Party Data?
In addition to first- and third-party data, there’s also zero- and second-party data to consider. What are all of these parties, and where is this data coming from?
General Info
A Sobering Reminder
Consumers want undeniably personalized experiences, but demand privacy in the process. But what is a marketer to do?
Your Vulnerability Evaluation
Cookie deprecation is coming. Find out just how at risk your business is when it does.
A Cookie-Less Future Is a “You” Problem
The Cookie-Less Future is coming, and it will be up to you to get ahead of the changes before it is too late.
A Call From Governor Google
Cookie deprecation has been delayed, but that doesn’t mean we should stop planning for the future.
Watch Now: Growing First Party Data
As brands transition to Google Analytics 4, now is the time to look critically at KPI’s and put a plan around first party data.
Redefining KPIs in a Cookie-less World
Redefining KPIs and measurement planning without third-party cookies creates opportunity for organizational realignment on how business goals are achieved and how success is defined.
Do Consumers Care About Privacy Changes?
People say that they care about their privacy, but do they care enough to actually do anything about it? If, given the opportunity, will they take action and opt out?
Andrew Talks Marketing & Atlas on Podcast
Sitting down with Joe Barsness on his podcast to discuss how Ciceron is constantly innovating as an agency.
Our POV: Google’s Dumping of Individual Tracking
Google announced news that it will no longer track individual users as they travel the internet.