Andrew Talks Marketing & Atlas on Podcast
Sitting down with Joe Barsness on his podcast to discuss how Ciceron is constantly innovating as an agency.
General Info
Our POV: Google’s Dumping of Individual Tracking
Google announced news that it will no longer track individual users as they travel the internet.
Let’s Talk About First-Party Data
Now more than ever, it is important to get a handle on what data you own, what your best options are to organize that data, and how to have that first-party data work hard on your behalf.
Apple, Facebook, and Mainstream Press
While the mainstream press has begun to cover the battle between Apple and Facebook, there’s a lot more you need to know.
Watch Now: Growing First Party Data
As brands transition to Google Analytics 4, now is the time to look critically at KPI’s and put a plan around first party data.
Watch Now: Fallouts of the Cookie
Brands are being forced to use rich data. Hear why that’s a good thing and what will actually be affected.
Watch Now: Putting Down the Crutches
Third party cookies allowed brands to act without really knowing their brand. So what happens when they go away?
Watch Now: Should Media Be Scared?
As third party cookies go away and media strategies are forced to change, hear what exciting evolutions are on the horizon.
Auditing Your Cookie Pool
With third party cookies fading away, it is more important than ever to audit your data use and understand how their removal will impact your media and targeting.
Watch Now: 2023 Predictions
Brands will experience a significant change in how they do business, and not just for marketers.