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General Info

Honoring Data Privacy Day

January 26, 2022 by Ciceron Atlas

Revisit our most loved articles to ensure your brand is moving in the right direction.

Categories General Info Tags Articles

What Is Zero-Party Data?

August 10, 2021 by Michelle Miles

In addition to first- and third-party data, there’s also zero- and second-party data to consider. What are all of these parties, and where is this data coming from?

Categories Emerging Technologies, General Info, Strategy Tags Articles

A Sobering Reminder

January 24, 2022August 9, 2021 by Jake Coldren

Consumers want undeniably personalized experiences, but demand privacy in the process. But what is a marketer to do?

Categories General Info, Strategy Tags Articles

Your Vulnerability Evaluation

August 9, 2021August 6, 2021 by Ciceron Atlas

Cookie deprecation is coming. Find out just how at risk your business is when it does.

Categories General Info Tags Articles

A Cookie-Less Future Is a “You” Problem

August 5, 2021 by Andrew Eklund

The Cookie-Less Future is coming, and it will be up to you to get ahead of the changes before it is too late.

Categories General Info Tags Articles

A Call From Governor Google

June 25, 2021June 25, 2021 by Jake Coldren

Cookie deprecation has been delayed, but that doesn’t mean we should stop planning for the future.

Categories General Info Tags Articles
pictures jody biagini jake coldren

Watch Now: Growing First Party Data

June 22, 2021June 22, 2021 by Ciceron Atlas

As brands transition to Google Analytics 4, now is the time to look critically at KPI’s and put a plan around first party data.

Categories General Info, Paid Media, Programmatic Tags Videos

Redefining KPIs in a Cookie-less World

May 18, 2021 by Amber Verhulst

Redefining KPIs and measurement planning without third-party cookies creates opportunity for organizational realignment on how business goals are achieved and how success is defined.

Categories General Info, Performance Measurement, Strategy Tags Articles

Do Consumers Care About Privacy Changes?

May 12, 2021 by Jake Coldren

People say that they care about their privacy, but do they care enough to actually do anything about it? If, given the opportunity, will they take action and opt out?

Categories General Info, Social Platforms, Strategy Tags Articles
marketing Atlas podcast

Andrew Talks Marketing & Atlas on Podcast

April 21, 2021March 5, 2021 by Andrew Eklund

Sitting down with Joe Barsness on his podcast to discuss how Ciceron is constantly innovating as an agency.

Categories Emerging Technologies, General Info, Paid Media Tags Articles
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