Watch Now: Growing First Party Data
As brands transition to Google Analytics 4, now is the time to look critically at KPI’s and put a plan around first party data.
Paid Media
Watch Now: Apple vs. Facebook
Apple is putting in new restrictions on how data can be shared within the iOS platform. And Facebook isn’t having it. Hear what’s happening in the great tech showdown.
How Social Platforms Use Cookie & User Data
As we prepare for a cookie-less future, learn how The Trade Desk is looking to Unified ID technology as a better alternative to the third-party cookie.
Watch Now: The Winners of Social
Hear why LinkedIn may be uniquely positioned above other social channels, data integrations will go unphased, and organic social is more important than ever.
Watch Now: The Push to Opt In
With the iOS data privacy changes, Facebook is making a big effort to educate their users on why it’s important to ‘opt in.’
Watch Now: Will Social Be Spared?
While social channels rely on in-platform data, third party cookie integration also plays an important role. How will changes in consumer privacy impact social advertising?
Local TV Measurement Catches Up with Consumer Behavior
Nielsen is updating its Local TV measurement methodology to reflect changing consumer behavior, drastically altering reporting in the process.
Watch Now: Universal Pixel 101
The Trade Desk Universal Pixel allows us to connect the dots like never before. Measure and understand how performance moves between and across media channels, from awareness channels like CTV all the way to acquisition.
Watch Now: Testing New Tech Solutions
Don’t wait, start testing new technology solutions today. Tech partners are furiously working to create new options that will work for your business and for current consumer and data privacy needs.
Watch Now: Will Scale Still Exist?
How do you achieve targeted marketing scale without the help of third party cookies? By taking action today and building up your first party data set.