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Paid Media

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Watch Now: Growing First Party Data

June 22, 2021June 22, 2021 by Ciceron Atlas

As brands transition to Google Analytics 4, now is the time to look critically at KPI’s and put a plan around first party data.

Categories General Info, Paid Media, Programmatic Tags Videos

Watch Now: Apple vs. Facebook

April 27, 2021 by Ciceron Atlas

Apple is putting in new restrictions on how data can be shared within the iOS platform. And Facebook isn’t having it. Hear what’s happening in the great tech showdown.

Categories Paid Media, Social Platforms Tags Videos
social platforms use cookie and user data

How Social Platforms Use Cookie & User Data

April 27, 2021 by Phil Davis

As we prepare for a cookie-less future, learn how The Trade Desk is looking to Unified ID technology as a better alternative to the third-party cookie.

Categories Paid Media, Social Platforms Tags Articles

Watch Now: The Winners of Social

April 6, 2021March 30, 2021 by Ciceron Atlas

Hear why LinkedIn may be uniquely positioned above other social channels, data integrations will go unphased, and organic social is more important than ever.

Categories Paid Media, Social Platforms Tags Videos

Watch Now: The Push to Opt In

April 6, 2021March 30, 2021 by Ciceron Atlas

With the iOS data privacy changes, Facebook is making a big effort to educate their users on why it’s important to ‘opt in.’

Categories Paid Media, Social Platforms Tags Videos

Watch Now: Will Social Be Spared?

April 6, 2021March 30, 2021 by Ciceron Atlas

While social channels rely on in-platform data, third party cookie integration also plays an important role. How will changes in consumer privacy impact social advertising?

Categories Paid Media, Social Platforms Tags Videos
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Local TV Measurement Catches Up with Consumer Behavior

April 21, 2021March 18, 2021 by Jake Coldren

Nielsen is updating its Local TV measurement methodology to reflect changing consumer behavior, drastically altering reporting in the process.

Categories Emerging Technologies, Paid Media, Performance Measurement Tags Articles

Watch Now: Universal Pixel 101

March 18, 2021March 16, 2021 by Ciceron Atlas

The Trade Desk Universal Pixel allows us to connect the dots like never before. Measure and understand how performance moves between and across media channels, from awareness channels like CTV all the way to acquisition.

Categories Emerging Technologies, Paid Media, Programmatic Tags Videos

Watch Now: Testing New Tech Solutions

March 18, 2021March 16, 2021 by Ciceron Atlas

Don’t wait, start testing new technology solutions today. Tech partners are furiously working to create new options that will work for your business and for current consumer and data privacy needs.

Categories Emerging Technologies, Paid Media, Programmatic Tags Videos

Watch Now: Will Scale Still Exist?

March 18, 2021March 16, 2021 by Ciceron Atlas

How do you achieve targeted marketing scale without the help of third party cookies? By taking action today and building up your first party data set.

Categories Emerging Technologies, Paid Media, Programmatic Tags Videos
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