With the changes coming in 2021, it will be easier to better understand your audience, what they want to achieve, and how you are helping them do so. It isn’t just more data – its more insightful data.
Consumer privacy changes will allow brands to reset their data and reporting priorities, with first-party data becoming the competitive advantage for actionable, connected and consumer-first digital strategies.
Cookie deprecation has pulled at the thread of a very big sweater. And it’s not a marketing sweater, it’s a business sweater that impacts so much of what we do it’s hard to tell where one thing ends and the next begins.