Watch Now: Growing First Party Data
As brands transition to Google Analytics 4, now is the time to look critically at KPI’s and put a plan around first party data.
Programmatic
Cookies Aren’t Just for Consumers: B2B Targeting in a Cookieless World
Business-to-business marketing wasn’t insulated from the market pressures of 2020, nor will it be free from the upcoming changes to data privacy. Find out why.
What Is Unified ID 2.0, and How Does It Address Third-Party Cookie Loss?
As we prepare for a cookie-less future, learn how The Trade Desk is looking to Unified ID technology as a better alternative to the third-party cookie.
Watch Now: Universal Pixel 101
The Trade Desk Universal Pixel allows us to connect the dots like never before. Measure and understand how performance moves between and across media channels, from awareness channels like CTV all the way to acquisition.
Watch Now: Testing New Tech Solutions
Don’t wait, start testing new technology solutions today. Tech partners are furiously working to create new options that will work for your business and for current consumer and data privacy needs.
Watch Now: Will Scale Still Exist?
How do you achieve targeted marketing scale without the help of third party cookies? By taking action today and building up your first party data set.
Watch Now: Top Programmatic Changes
Programmatic media and targeting capabilities will face a major reckoning once cookies go away. Learn what’s impacted and how we all need to adapt.
Watch Now: Fallouts of the Cookie
Brands are being forced to use rich data. Hear why that’s a good thing and what will actually be affected.
Watch Now: Putting Down the Crutches
Third party cookies allowed brands to act without really knowing their brand. So what happens when they go away?
Watch Now: Should Media Be Scared?
As third party cookies go away and media strategies are forced to change, hear what exciting evolutions are on the horizon.