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Programmatic

pictures jody biagini jake coldren

Watch Now: Growing First Party Data

June 22, 2021June 22, 2021 by Ciceron Atlas

As brands transition to Google Analytics 4, now is the time to look critically at KPI’s and put a plan around first party data.

Categories General Info, Paid Media, Programmatic Tags Videos
b2b-targeting-and-privacy

Cookies Aren’t Just for Consumers: B2B Targeting in a Cookieless World

April 21, 2021March 25, 2021 by Jake Coldren

Business-to-business marketing wasn’t insulated from the market pressures of 2020, nor will it be free from the upcoming changes to data privacy. Find out why.

Categories Personas & Journeys, Programmatic, Strategy Tags Articles
unified ID 2.0 Trade Desk

What Is Unified ID 2.0, and How Does It Address Third-Party Cookie Loss?

April 21, 2021March 24, 2021 by Ashley Evenson

As we prepare for a cookie-less future, learn how The Trade Desk is looking to Unified ID technology as a better alternative to the third-party cookie.

Categories Emerging Technologies, Programmatic Tags Articles

Watch Now: Universal Pixel 101

March 18, 2021March 16, 2021 by Ciceron Atlas

The Trade Desk Universal Pixel allows us to connect the dots like never before. Measure and understand how performance moves between and across media channels, from awareness channels like CTV all the way to acquisition.

Categories Emerging Technologies, Paid Media, Programmatic Tags Videos

Watch Now: Testing New Tech Solutions

March 18, 2021March 16, 2021 by Ciceron Atlas

Don’t wait, start testing new technology solutions today. Tech partners are furiously working to create new options that will work for your business and for current consumer and data privacy needs.

Categories Emerging Technologies, Paid Media, Programmatic Tags Videos

Watch Now: Will Scale Still Exist?

March 18, 2021March 16, 2021 by Ciceron Atlas

How do you achieve targeted marketing scale without the help of third party cookies? By taking action today and building up your first party data set.

Categories Emerging Technologies, Paid Media, Programmatic Tags Videos

Watch Now: Top Programmatic Changes

March 18, 2021March 16, 2021 by Ciceron Atlas

Programmatic media and targeting capabilities will face a major reckoning once cookies go away. Learn what’s impacted and how we all need to adapt.

Categories Emerging Technologies, Paid Media, Programmatic Tags Videos
pictures jody biagini jake coldren

Watch Now: Fallouts of the Cookie

March 8, 2021March 1, 2021 by Ciceron Atlas

Brands are being forced to use rich data. Hear why that’s a good thing and what will actually be affected.

Categories General Info, Paid Media, Programmatic Tags Videos
pictures jody biagini jake coldren

Watch Now: Putting Down the Crutches

March 8, 2021March 1, 2021 by Ciceron Atlas

Third party cookies allowed brands to act without really knowing their brand. So what happens when they go away?

Categories General Info, Paid Media, Programmatic Tags Videos
pictures jody biagini jake coldren

Watch Now: Should Media Be Scared?

March 8, 2021March 1, 2021 by Ciceron Atlas

As third party cookies go away and media strategies are forced to change, hear what exciting evolutions are on the horizon.

Categories General Info, Paid Media, Programmatic Tags Videos
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