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Social Platforms

Watch Now: The Winners of Social

April 6, 2021March 30, 2021 by Ciceron Atlas

Hear why LinkedIn may be uniquely positioned above other social channels, data integrations will go unphased, and organic social is more important than ever.

Categories Paid Media, Social Platforms Tags Videos

Watch Now: The Push to Opt In

April 6, 2021March 30, 2021 by Ciceron Atlas

With the iOS data privacy changes, Facebook is making a big effort to educate their users on why it’s important to ‘opt in.’

Categories Paid Media, Social Platforms Tags Videos

Watch Now: Apple vs. Facebook

April 6, 2021March 30, 2021 by Ciceron Atlas

Apple is putting in new restrictions on how data can be shared within the iOS platform. And Facebook isn’t having it. Hear what’s happening in the great tech showdown.

Categories Paid Media, Social Platforms Tags Videos

Watch Now: Will Social Be Spared?

April 6, 2021March 30, 2021 by Ciceron Atlas

While social channels rely on in-platform data, third party cookie integration also plays an important role. How will changes in consumer privacy impact social advertising?

Categories Paid Media, Social Platforms Tags Videos

How Social Platforms Use Cookie & User Data

March 29, 2021 by Phil Davis

As we prepare for a cookie-less future, learn how The Trade Desk is looking to Unified ID technology as a better alternative to the third-party cookie.

Categories Paid Media, Social Platforms Tags Articles
illustration of press conference

Apple, Facebook, and Mainstream Press

March 10, 2021March 2, 2021 by Andrew Eklund

While the mainstream press has begun to cover the battle between Apple and Facebook, there’s a lot more you need to know.

Categories General Info, Paid Media, Social Platforms, Strategy Tags Articles
illustration man drawing stairs

Clash of the Tech Titans 2: Facebook’s Solution to the iOS14 Privacy Requirements

March 8, 2021February 26, 2021 by Phil Davis

With the privacy update to iOS14 coming, Facebook has unveiled details on how the platform will help offset the upcoming loss of user data: AEM and the Conversions API.

Categories Social Platforms, Strategy Tags Articles
punching gloves

Clash of the Tech Titans: Apple, Facebook, and the Fight over Device IDs

February 17, 2021February 16, 2021 by Jake Coldren

An update in iOS 14 will include a policy change on user privacy that will upend marketers’ and various ad networks’ ability to target iPhone users.

Categories Social Platforms, Strategy Tags Articles
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