Creating Personalization at Scale When You’re Not Amazon

Thursday, May 20, 2021
Julie Verhulst, VP of Strategy
Kelly Bartell, Executive Creative Director
Meghan Gates, Associate Creative Director

By now we all know the importance of personalized brand experiences. But how do you find success without an endless budget, timeline or resources? In the spirit of empathy marketing, it’s time to have empathy with ourselves and acknowledge that tackling customized creative can feel overwhelming. The good news is, it doesn’t need to be.