Honoring Data Privacy Day

As we write this post, we’re just a few days out from Data Privacy Day. Which reminds us that, yes, we live in a world where data privacy is an important enough topic that it gets its own day. 

The purpose of Data Privacy Day is to raise awareness and promote data protection best practices. And so in the spirit of ensuring your brand keeps moving in the right direction, we’re bringing back some of our most loved articles. 

Getting Smart About Data Collection and Permission
How legislation has impacted email marketing to date, and what best practices you can implement today, to make the most out of this crucial consumer touchpoint.

A Sobering Reminder
Consumers want undeniably personalized experiences, but demand privacy in the process. But what is a marketer to do?

Get Your First-Party Email Data Ready
Third-party cookies are going away in 2022. As a result, we need to make sure our first-party data is ready for this change.

How to Make People Not Hate Your Ads
Advertising can be a great way to create positive, lasting relationships between people and brands. Or it can simply be annoying. As creatives, we need to listen to our audiences so we can tell the difference.

There’s a lot of work to be done and we’re here to help. Need help getting started? The Atlas team is ready to guide you through this process. Send us a note.