A Call From Governor Google
Cookie deprecation has been delayed, but that doesn’t mean we should stop planning for the future.
Watch Now: Growing First Party Data
As brands transition to Google Analytics 4, now is the time to look critically at KPI’s and put a plan around first party data.
Getting Smart About Data Collection and Permission
How legislation has impacted email marketing to date, and what best practices you can implement today, to make the most out of this crucial consumer touchpoint.
Get Your First-Party Email Data Ready
Third-party cookies are going away in 2022. As a result, we need to make sure our first-party data is ready for this change.
6 Tips for Personalizing Creative (at Scale)
People expect to see ads that feel relevant to their lives. Get six proven ways to start personalizing your creative.
Redefining KPIs in a Cookie-less World
Redefining KPIs and measurement planning without third-party cookies creates opportunity for organizational realignment on how business goals are achieved and how success is defined.
Do Consumers Care About Privacy Changes?
People say that they care about their privacy, but do they care enough to actually do anything about it? If, given the opportunity, will they take action and opt out?
Rethinking Creative During the Empathy Era
By rethinking creative, your brand has the chance to connect with people on a much deeper, more empathetic level.
Watch Now: Apple vs. Facebook
Apple is putting in new restrictions on how data can be shared within the iOS platform. And Facebook isn’t having it. Hear what’s happening in the great tech showdown.
How Social Platforms Use Cookie & User Data
As we prepare for a cookie-less future, learn how The Trade Desk is looking to Unified ID technology as a better alternative to the third-party cookie.