Do Consumers Care About Privacy Changes?
People say that they care about their privacy, but do they care enough to actually do anything about it? If, given the opportunity, will they take action and opt out?
Rethinking Creative During the Empathy Era
By rethinking creative, your brand has the chance to connect with people on a much deeper, more empathetic level.
Watch Now: Apple vs. Facebook
Apple is putting in new restrictions on how data can be shared within the iOS platform. And Facebook isn’t having it. Hear what’s happening in the great tech showdown.
How Social Platforms Use Cookie & User Data
As we prepare for a cookie-less future, learn how The Trade Desk is looking to Unified ID technology as a better alternative to the third-party cookie.
Clash of the Tech Titans 2: Facebook’s Solution to the iOS14 Privacy Requirements
With the privacy update to iOS14 coming, Facebook has unveiled details on how the platform will help offset the upcoming loss of user data: AEM and the Conversions API.
Clash of the Tech Titans: Apple, Facebook, and the Fight over User Privacy
An update in iOS 14 will include a policy change on user privacy that will upend marketers’ and various ad networks’ ability to target iPhone users.
Deliver What Matters: How Journey Mapping Leads to Remarkable Experiences
Brands aren’t just competing with their competitors, but also consumer experience. How Journey Mapping leads to better understanding of your customer’s path to purchase.
New World of Audience Insights
With the changes coming in 2021, it will be easier to better understand your audience, what they want to achieve, and how you are helping them do so. It isn’t just more data – its more insightful data.
Need Faster Decisions from Your Data? Start with Your Measurement Strategy
How rethinking your measurement strategy can lead to better insights – and unlock a competitive advantage for your business.
Watch Now: ‘Opt Outs’ Will Be Okay
While it’s normal to fear new privacy implementations, history has shown that consumers are able to adapt without major consequences.