With the privacy update to iOS14 coming, Facebook has unveiled details on how the platform will help offset the upcoming loss of user data: AEM and the Conversions API.
With third party cookies fading away, it is more important than ever to audit your data use and understand how their removal will impact your media and targeting.
Brands will experience a significant change in how they do business, and not just for marketers.
Clarity will be key as brands move forward. Brands must organize and align on an organizational level.
There is massive change happening in marketing, and it’s a necessity that is long overdue.
GA4 is now the default for new web properties, but you should think about installing it on your existing site ASAP.
An update in iOS 14 will include a policy change on user privacy that will upend marketers’ and various ad networks’ ability to target iPhone users.
It’s time we come out of our silos and truly center our organizations around the consumers and their needs.
With cookie depreciation in the works and an increased focus on 1st party data, there are two more essential acronyms that will be on everyone’s radar over the next several months: CDP and DMP.
Big C change can be scary. But a change in mindset can alleviate fear and lead to real progress.