Everything Old Is New Again!
As we plan for the demise of the third-party cookie, It is time to begin revisiting some of old media-planning behaviors, albeit with a new twist.
How to Make People Not Hate Your Ads
Advertising can be a great way to create positive, lasting relationships between people and brands. Or it can simply be annoying. As creatives, we need to listen to our audiences so we can tell the difference.
What Is Zero-Party Data?
In addition to first- and third-party data, there’s also zero- and second-party data to consider. What are all of these parties, and where is this data coming from?
A Sobering Reminder
Consumers want undeniably personalized experiences, but demand privacy in the process. But what is a marketer to do?
Your Vulnerability Evaluation
Cookie deprecation is coming. Find out just how at risk your business is when it does.
A Cookie-Less Future Is a “You” Problem
The Cookie-Less Future is coming, and it will be up to you to get ahead of the changes before it is too late.
A Call From Governor Google
Cookie deprecation has been delayed, but that doesn’t mean we should stop planning for the future.
Watch Now: Growing First Party Data
As brands transition to Google Analytics 4, now is the time to look critically at KPI’s and put a plan around first party data.
Getting Smart About Data Collection and Permission
How legislation has impacted email marketing to date, and what best practices you can implement today, to make the most out of this crucial consumer touchpoint.
Get Your First-Party Email Data Ready
Third-party cookies are going away in 2022. As a result, we need to make sure our first-party data is ready for this change.