Watch Now: Email ROI

Email marketing is the queen of ROI, and the customer journey has a lot to do with it. Hear how this is about to expand even more.

Watch Now: Email Marketing

Email marketing has a long history of protecting consumer privacy. Third party cookie depreciation means the rest of the digital world is finally catching up.

decision profiles

Decision Profiles Are the New Personas

As marketers reacquaint themselves with their target audiences, it’s time to think beyond demographic and rudimentary behavioral information and ask why a consumer behaves the way that they do. It’s not just a Persona, it’s a Decision Profile.