terms to know CDP DMP

Terms to Know: CDP & DMP

With cookie depreciation in the works and an increased focus on 1st party data, there are two more essential acronyms that will be on everyone’s radar over the next several months: CDP and DMP.

Chrome cookie deprecation

What is happening?

At this point, we are about a year out from Google’s target date for the removal of third-party cookies from their Chrome browser. Usage of this browser hovers around 65%, so this will have quite an impact on all sorts of digital efforts. There are some questions around whether or not this original timeline will … Read more